BMW Has Upped The M Pure Factor.
BMW Group Australia has expanded their range by adding in four models that comes under the M Pure banner. A key factor is that value versus the standard specification has changed as there is extra features added for what is effectively the same dollar ask. They also retain the same powertrain to keep costs down. The models that have been given the extra specification cover the spectrum of the current range.
M Models have experienced startling growth for BMW Australia, with a 40% growth in 2019. Worldwide there has been a 32.2% increase for the M brand in 2019 over 2018, with 135,829 finding a new home last year.
The models that have been given the M Pure treatment are the X2 M35i, M 340i xDrive, X5 M50i, and X6 M50i. They join the M550i xDrive Pure model, which was announced late last year and will also be available from early 2020.
First up is the X2 M35i Pure and priced from $64,400, manufacturer’s list price. Standard features are extensive, and include M Sport brakes sitting inside 20inch M light alloy wheels in a double spoke style and coated in Cerium Grey. Run flat tyres are fitted. There is also the M Sport diff and front limited slip diff plus the obligatory M Suspension. There is an automatic tailgate and some good tech inside. A HUD or head up display is complemented by M Sport seats, with BMW’s Individual High-Gloss Shadow Line and BMW Individual Headliner Anthracite.
Additional equipment features are Dakota leather trim, powered and heated pews, lumbar support and BMW’s Comfort Access. Sounds come from famed audio company Harman Karmon. The extra kit is valued at $6,000.
The M340i xDrive Pure starts from $94,900. Wheels here are also Cerium Grey, double spoked, and are at 19 inches in diameter. Along with the M Sport stoppers and diff, items such as adaptive LED headlights, wireless smartphone charging, and HUD, sit alongside BMW’s Driving Assistant Professional and Parking Assistant Plus. Trim is BMW Individual Headliner Anthracite whilst the Sports Seats have Sensatec/Alcantara upholstery. The standard spec on top has BMW’s innovative Laserlight system with BMW Selective Beam up front, and auto tailgate at the rear. In between is a glass roof, Harman Kardon audio, ambient lighting to be enjoyed from the heated front seats whilst all pews get leather upholstery. The instrument panel has BMW’s Sensatec. The price here starts at $104,900, with the value overall rated as $12,400.
X5 M50i Pure sees a pricetag of $136,900 (manufacturer’s list price) with the X5 M50i at $151,900. Cerium Grey again is the chosen colour, this time on 22 inch alloys with a V shaped spoke design. Again there are the M Sport features underneath and now there is the M Sport exhaust and M Sport power steering. Suspension is the adaptive M Sport system. Inside is the Driving Assistant Professional and Parking Assistant Plus, and also the BMW Live Cockpit Professional. A panorama glass roof is fitted, and LED lighting for night driving. Trim is the BMW Individual High-Gloss Shadow Line, and ambient lighting once again adds some luxury and class. Comfort Access and wireless charging round out the list.
The extra specification in addition to the X5 M50i Pure is valued at $19,000, for a starting price is $151,900. Adaptive M Suspension Professional, includes adaptive M Suspension, Active Anti-Roll Stabilisation and Integral Active Steering are underneath, and the Laserlight/Selective Beam lights the way. Soft Close Doors start the interior additions, and there is 4 zone climate control along with heated and cooling cupholders to cope with the Australian weather extremes. Leather surrounds the BMW Individual Instrument Panel.
The final stanza in the M Pure story is the X6 M50i Pure from $140,900, with the extra equipment from $155,900. There’s the 22 inch wheels and run flats, brakes, diff, exhaust, and steering, plus the adaptive suspension. The auto tailgate is standard, as is adaptive LED headlights, Comfort Access, heated front sports seats, and the Driving Assistant Professional & Parking Assistant Plus. Internals also have wireless smartphone charging, HUD, Individual High-Gloss Shadowline, and Live Cockpit Professional.
The extras underneath cover BMW’s Adaptive M Suspension Professional, includes adaptive M Suspension, Active Anti-Roll Stabilisation, and Integral Active Steering. Naturally the Laserlight & Selective Beam front end is included, as are 4 zone climate control, heated & cooled cupholders, the leather-bound Individual Instrument Panel, soft close doors, and metallic paint.
Australia’s BMW range will expand even further in 2020, with the M8 Competition Coupé, M8 Competition Gran Coupé, X5 M Competition, X6 M Competition and M2 CS due to arrive.
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