Stellantis: One New Name, A New Home For Many

January 20th, 2021

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Stellantis. It’s the umbrella name for the coming together of two major automotive groups, the Peugeot and Citroen Alliance, and the Fiat Chrysler conglomerate. There are brands as diverse as Opel to Maserati, Citroen’s DS to Vauxhall, and there is already murmurs of upgrades to vehicles produced by companies now joined as one.

The full list, Chrysler, Dodge, Jeep, Ram, Fiat, Alfa Romeo, Abarth, Lancia, and Maserati from FCA, and Citroën, DS, Opel, Peugeot, and Vauxhall from to PSA means that there is over 120 years of automotive history brought together. And collectively, there are now over 400,000 personnel with that collective pool of experience and knowledge.

John Elkann is the Chairman of the Stellantis board, and says: “It is no coincidence that Stellantis is born precisely when our world requires a new kind of automotive company that will champion clean and intelligent solutions to provide freedom of movement for all. Our global scale and reach provide us with the resources to invest in state-of-the-art technologies, distinctive excellence and unmatched choice for our customers.

But it is the geographic and cultural diversity of Stellantis’ people that from Day One is our greatest competitive advantage. It is they, with their energy, their knowhow and their constant commitment who make Stellantis what it is today. And it is they who day-by-day will build an even greater company for this new era of mobility.”Echoing his words is the new Chief Executive Officer, Carlos Tavares, with: “This is a great day. One year after we announced this project, Stellantis is born, notwithstanding the unprecedented societal and economic disruption caused by the COVID-19 pandemic. I want to warmly thank all of the teams who made this possible and also thank the entire workforce who continued to move our operations forward during this exceptional year.

This demonstrates the agility, creativity and adaptability of our company which aims to be great rather than big, determined to be much more than the sum of its parts. It is also a further signal of the new company’s determination to be a leading player in the automotive industry in this ever changing environment. Stellantis is dedicated to “pursuing greatness” and enhancing the well-being of its employees.”

The group’s spread reaches to over 130 countries, and the brands cover the full spectrum of market segments from luxury, premium and mainstream passenger vehicles to hard-charging pickup trucks, SUVs and light commercial vehicles, as well as dedicated mobility, finance and parts and service brands. This new group now expects to leverage its size and economies of scale to invest in innovative mobility solutions for its global customer base. Forward estimates see Stellantis looking at a revenue base of over five billion Euro in a synergystic way of spreading the brands.

Achieving that revenue will come from a streamliniung of processes, including how purchasing is conducted, the crossover of drivetrains and platforms, and an amortisation of Research and Development. Currently, that estimate also comes from not closing any production plants. To ensure that all departments flow smoothly, including company-wide performance & strategy, planning, regions, manufacturing, brand and styling, there will be nine Governance Committees.