Driving for Change: #RacingforHeroes is Live
A ground breaking new motorsport team launches in support of ‘Help for Heroes’
In just one moment everything can change. In that moment, everything you once knew, is transformed. Due to the breath taking new initiative by Stirling Motorsport Management, this is that moment. In partnership with the UK’s most high profile charity ‘Help For Heroes’, the #RacingforHeroes motorsport team supports not only the promising careers of prominent young race drivers, but will raise both funds and awareness for our injured, wounded and sick veterans. This truly is a drive for real change, and it is happening right now. Welcome to the dawning of a whole new era in global motorsport.
The extraordinary work of #RacingforHeroes has culminated in an unrivalled race outfit the spans the length of the TOCA package. The campaign will be spearheaded by an entry in the British Touring Car Championship, the ultimate touring test for any race team. If that wasn’t enough, entries will also be made into the Porsche Carrera Cup GB, the Renault Clio UK Cup, the Ginetta GT4 Supercup and the MSA Formula Championship, the side dishes to the succulent main course that is the BTCC. Each car will be identically branded to create a strong message of both the dedication and importance of the cause they are supporting. One powerful brand has the strength to invoke awareness and active support from followers.
The selection of future superstars of the racing world include Josh Cook, Josh Files, Tom Butler, Zac Chapman and Jess Hawkins. Alan Gow, the race director of both BTCC and TOCA believes that #RacingforHeroes finds its strength in its multi-dimensional qualities,
“#RacingforHeroes is not only supporting a very worthy cause but it is also helping to develop promising young racing driver talent in the UK – a Win Win for all involved.”
TOCA is the largest race-based event across Europe, while #RacingforHeroes is by far the biggest team within TOCA; therefore one might say that #RacingforHeroes is the most significant motorsport operation across Europe. I dare you to find any better foundation than that to launch this revolutionary motorsport-charity partnership unto the racing fans across the UK. With such a dominant presence, it will further one of the central aims of the team; to one day have a team made entirely of veterans to run, engineer and race an entry in the BTCC.
Peter Thorpe, the founder of #RacingforHeroes will lead the team to what will be a fruitful future,
“#RacingforHeroes was designed to change the way partnerships in Motorsport work, my vision was to maximise the outcome of a sponsorship engagement for all involved while offering a truly remarkable reason to be part of it. Being able to offer companies such a multi beneficial opportunity for their PR and marketing platforms, support young British Racing talent and support the recovery of our wounded, injured and sick veterans does just that. A marketing platform anyone can be proud of.”
This concept of ‘relationships’ is a fundamental component to #RacingforHeroes; through the relatability and personal nature that the team express, it can truly bring forward the message of support for those veterans that have been injured serving their country in combat. From their media inception, #RacingforHeroes will be looking for both brand partners and sponsors to join the project throughout the 2015 motorsport campaign and beyond. Potential partners will be directly responsible for supporting the wounded through motorsport, a truly unique platform for engagement and unparalleled involvement. The #RacingforHeroes package combines supporting young drivers towards a fruitful motorsport career, direct investment that has a particular focus on donation to ‘Help for Heroes’, the emotional vision of bringing careers and happiness to wounded veterans, extensive media exposure and benefits including charitable partnership status and faultless track side hospitality.
Bryn Parry, CEO and Co-Founder Help for Heroes believes that the inspirational vision of #RacingforHeroes comes down to the integral relationship held between Stirling Motorsport and ‘Help for Heroes’,
“When Stirling Motorsport approached us with the exciting idea for #RacingforHeroes, we knew immediately they shared our passion and ‘can-do’ attitude. The team is committed to fundraising and providing opportunities for our wounded through motorsport. We wish them every success and hope British racing fans will get behind the team.”
There will be no doubt that not only the British fans, but motorsport fans from across the world will show their compassionate support to the team. Within the modern world, the relevance of motorsport is often called into question; there can be no stronger argument than supporting our wounded directly, both through fan support and the unrivalled adrenaline filled thrill ride that is the motorsport spectrum. This is a revolutionary step forward that will go down in the eternal racing history books.
#RacingforHeroes is a sensational step forward in the motorsport universe; the team has a direct impact on the recovery and rehabilitation of our wounded veterans through them doing something they love. The team is proud to fly the flag for not only our home grown talent but our wounded too. This project has not only financial, but emotional influence; it has the power to unify under the name of motorsport. The success of #RacingforHeroes comes down to just one simple word: support.
You can show your support on Twitter: @RacingforHeroes
Or Facebook – Racing for Heroes
To speak to Peter directly, please email peter.t@racingforheroes.co.uk
![H4H CHARITY_PARTNER[1]](http://blog.privatefleet.com.au/wp-content/uploads/2014/12/H4H-CHARITY_PARTNER1.jpg)
Written by Lewis Glynn – Official Partner of #RacingforHeroes
Follow me on Twitter: @lewisglynn69
Keep Driving People!
Peace and Love!
Level 2, 9 Help Street