Buying a New Car with a Colour In Mind

June 28th, 2022

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We’re all different in many ways, and each of us has a list of favourite colours we draw upon in preference to others.  That’s why when we redecorate our house, we’ll often choose the colours that suit our own tastes, or we’ll opt for a set of colours we like to dress ourselves in when it comes to buying and wearing clothes.  While a car’s colour doesn’t actually affect its performance (“red cars go faster!”) or its handling, colour can certainly have a psychological effect on the car-buyer and the beholder.

Colours in the Rainbow

A car’s colour can also affect safety out on the road, and it might even affect the price of the car – in the case of second-hand vehicles, especially.  And if you’re buying a new car, you often get a choice of colour, so it pays to be informed on car colour and why some colours are more popular than others!

Ready to buy a car?  Research has shown that opting for a neutral colour like white, black, grey, and silver are your safest bets if you intend to sell the car to someone else later.  In addition to the rising popularity of grey and silvery tones, other colours from greens to blues, reds and even violet colours currently seem to hit a chord with new car buyers.

However, if you want to expand your car colour palette, you may also appreciate learning that egg-yolk yellows, bright yellows, brown, bright orange, or even a vibrant purple colour for your new car could put you at a disadvantage when it comes time to selling or trading in for another vehicle.  Naturally, these colours will appeal to a small niche of car buyers buying second-hand.  Strike one of these limited buyers and I guess you could say it could also work in your favour.  That said, younger drivers are making a move toward bright neon colours and bolder primary colours.

Some cars do look amazing, even quite spectacular in certain colours.  Nevertheless, here is the list of car colours you should get the lowdown on, which will offer a heads-up before handing any money over and some handy hints and advice.

White: Here is the most popular car colour on the road.  White is in the easy-to-care-for group and tends to look newer for longer, but white also tends to show mud and splashes easier than grey or silver.  White is the safest colour for driving, thus making it one of the most common car colours we see out on the road.  As our roads tend to be black or dark-grey, a white car stands out more readily and can be seen more easily by other road users.  White cars are better noticed even during poor light conditions (e.g., during dusk or dawn).  Still, because white is such a common car colour, white cars can be seen as a little bit bland and boring.

Black: A sleek black is always popular and looks amazing on almost any car.  It is a prestige colour, being the colour of business suits and briefcases.  Black is also a dark, sleek, and mysterious colour – think sunglasses, a black leather jacket, and boots.  From an image perspective, black is sexy and savvy, and it is seen as being suave, a colour appealing to both the masculine and feminine.  Black also makes a great canvas for a company logo.

From a safety perspective, black isn’t a terrific colour to be driving in because black cars are harder to see in conditions of poor light.  Black also looks best when it’s fresh out of the car wash. Just give it a few minutes on a windy day and it will likely be covered with pollen, dirt, and dust all over again.

Silver and Grey: According to various studies, grey and silvery coloured cars are the easiest to clean, and they remain looking cleaner for longer.  Dirt and dust can hide a little easier on grey surfaces, so your grey/silver car can look cleaner for longer.  Silver looks a little brighter and shinier than your standard grey tones, adding a bit more class and elegance to the look in much the same way black can do.  Silver, like black, might be worth considering then if you happen to regularly attend executive boardroom meets in the business world.

Red: Red is quite a popular car colour once you steer clear of the top three.  Psychologists tell us that red is stimulating and alerting.  Red cars are also cheerful and friendly, attracting the kids.  Red is a flashy car colour and tends to hide mud easier than some of the other more vibrant colours.  Nonetheless, red does become dull when dirty.  Red colours are also more vulnerable to sunlight fade, requiring the need to head to the paint shop for a spruce up much sooner than many other colour types.

Blue:  Blue is a colour on the rise and with the latest paint technology you can get all sport sorts of different shades from ocean blue to summer blue skies.  Blue car colours are often associated with the environment and sustainability.  There are many bright and bold blues that are quite eye-catching and attractive.  This colour isn’t an easy colour to keep clean.  Blues tend to show water spots easily. Scratches and swirl marks, and body bumps and bruises are more readily noticed on blue cars.

Brown:  This colour is quite rarely seen on cars, as are golds and bronzes, however it is making a comeback in some of the more luxurious brands of car.  Brown is a warm, eco-friendly colour that doesn’t show the dirt too badly.  Browns are harder to see out on the road and are frowned upon from a safety perspective, but that’s where your DRLs come in handy!

Green: Green is also associated with the environment, so you would think that it would be the top choice for hybrids and bio-fuel vehicles.  Oddly enough it isn’t particularly, unless of course you want to make more of a point about being a really green and sustainable person.  Green colours come in two types: a) bright apple and lime tones, which tend to be associated with small, fun hatchbacks like a Toyota Yaris or b) dark greens, which are more sophisticated and often found on Jaguars, BMWs, and Audis.  Green makes a reasonable canvas for a company logo and is often the choice for gardening contractors or conservationists.

From a safety perspective, the brighter shades of green tend to be quite eye-catching in daylight, mostly because it’s not a common colour out on the road.  A darker green colour combines quite honourably with the dirt of an off-road 4×4.  Generally, green coloured cars are easier to keep cleaner for longer than many other colours you can choose from. But green also shows paint and surface imperfections easier than grey, silver, and white cars do.

Orange: This lovely bright colour not only commands the beholder’s attention but it’s easy to clean.  Orange isn’t always everybody’s cup of tea, so selling on might be harder than you might think.  It tends to be good for road safety because there are only a few orange cars on the road, so they stand out.

Yellow: Yellow definitely stands out on highways.  Yellows also easily hide dust and pollen. Nevertheless, yellows do emphasize mud splashes when you find yourself driving in wet and muddy conditions.  Not everyone is a fan of yellow cars.

Purple:  purple is another rarely seen colour.  Violet and lavender purples tend to be associated with creativity and quirkiness, and the dark eggplant tones associated more with royalty.  Purple cars are very noticeable and can look very striking, but this is also because they are rarer.

Pink:  Traditionally, pink has been a colour that is considered to be sweet, soft, and feminine.  Bright pinks tend to be rather visible – probably on a level with yellow from a safety perspective – but is also a rather fun colour for a car.

People who like to drive sports cars or who want to simply stand out from the crowd will be the car buyers who opt for a brighter, bolder colour – and why not!?