History
Holden: The Day For Closing Is Coming. Part Two.
This is part two of an interview conducted with Holden’s PR guru, Sean Poppitt, before the closure of Holden as a manufacturer of cars and engines in Australia.
Speaking of local products…Keeping the Commodore nameplate has seen plenty of discussion as to whether it should stay or not. What has been Holden’s reason for doing so?
There wasn’t one single thing that drove that decision…there’s a number of different factors we considered…one of the first ones was this: we went out and talked to Commodore owners. We went and talked to non-Commodore owners, and we did a really extensive market research piece, sitting down with customers and non-customers and asking that question. The overwhelming response we got was to keep the name. Of course that doesn’t take anything away from people’s right to have an opinion on this, I would wonder how many of those with a negative opinion are Holden or Commodore owners.
Two, we made sure that we were comfortable that the car did everything a Commodore should do. (It’s here that Sean’s tone changed and he became very thoughtful.) What defines a Commodore? Is it local manufacturing? You could argue that it’s that as every Commodore from the start has been manufactured here. Let’s not forget that the first ever Commodore was…an Australian modified Opel Rekord…which we built…and we’ve come full circle…taking an Opel car and making it a Commodore.
One of the great things about keeping our Lang Lang proving grounds is it’s allowed us to have our engineers embedded in that program for six years. There’s been well over one hundred and sixty thousand kilometres of local testing, which has given us a unique suspension tune for every single model, a unique engine and gearbox combination which isn’t available anywhere else in the world. We’re talking the V6 and nine speed auto, the advanced all wheel drive system, the adaptive chassis. If it’s going to be a Commodore we NEED it to be able to do X, Y, and Z. This car has everything the last car did and more, but there isn’t the obvious emotional attachment and nostalgic element to it not being built here.
I don’t want at all to make light or not give the gravity that it’s due to the local manufacturing people and the passion the people had for that, and what it’s meant for this country and this brand…by every conceivable measure, the new car is a better car than the old one.
(Sean’s tone becomes lighter here). We always knew that a front wheel drive four cylinder Commodore was going to raise some eyebrows, we knew that, but the four cylinder turbo is the fastest, most fuel efficient, most powerful base engine we’ve ever had in a Commodore, so by every single possible measure that car will be better than the base Commodore we have here.
Outside of your preference for front drive or rear wheel drive, for the diehard performance enthusiast we’re going to have a sports car, or, potentially, sports cars in the not so distant future. It’s important to note that it’s really only in the last eighteen months that the sales of V8s in a Commodore has lifted up so high. Over the last ten years 88% of Commodore sales have been V6s, and of that a vast majority have been SV6s.
With Opel now under the PSA umbrella, does this open up the model range available for Australian buyers?
There’s certainly opportunities. We’ve been very clear that the current Opel products that we’re taking, which includes the next gen Commodore and the current Astra hatch, there will be no change to them over the course of their projected model life. Dan Amman, who’s our global president, said, when we were in Geneva recently that there’s more opportunity for Holden, not less.
At the current time, where does Holden see itself in five years time, especially with the new SUVs and Camaro in the frame?
We made a commitment back in, I believe, 2015, that we would launch 24 new models by 2020, which effectively means we’re revamping or replacing every single vehicle in the Holden line-up. I’d also say that right now we have the best “pound for pound” showroom we’ve ever had. And it’s only going to get better; we’ve got Equinoxe coming in mid November, the next gen Commodore of course, next year there’s the Acadia, which gives us this really filled out SUV portfolio, which is obviously great for us as that’s where the market is going.
Our strength, for a long time, has been in large sedans, which is a shrinking part of the market. The growth in SUVs, we’ve been really well represented there in the past, and we’ve got Trax, we’ve got Trailblazer, and Equinoxe and Acadia to come. Even Colorado, that continues to grow, with every month the figures show an increase in sales. It’s about going where the market goes rather than hanging onto a sector of the market where clearly people have voted with their feet and wallets to not be a part of.
When we made this announcement four years ago, back in 2013 (about ceasing manufacturing), which really raised questions about what does Holden stand for, which did have a shadow hanging over the business in a way, we want to stay and remain a clear and solid number four in the market and stay on track to sell one in ten vehicles sold in this country. I think it’s remarkable, too, that in such a tough period we’re still one of the top players in this country. I also think we’ve got a rare and unique opportunity to honour one hundred and sixty years of history and heritage and make sure that Holden means as much to our grandkids as it did to our grandfathers.
(It’s a huge thanks to Sean Poppitt for his time and his candid responses, and since this interview Holden has confirmed the Camaro SS will come to Australia as the “halo” car. It also officially unveiled the 2018 Commodore which, effectively, confirms for Commodore the SS badging is no longer…)
A Long Time Ago…
In May of 1977 a film was released, a film intended to be an homage to the serials of the 1940s one might watch at the local flicks on a Saturday. With a nod towards westerns and featuring a cast of mostly unknown actors, Star Wars hit an unsuspecting public smack between the eyes. 2017 sees the fortieth anniversary of that film and Private Fleet takes a look at a few of the cars that turn forty also.
Holden HZ.
Yes, a bit of nothing more than a new grille differentiated the HZ Kingswood from the previous model visually, but it was underneath, with the introduction of RTS or Radial Tuned Suspension , that made this an important car for the then flourishing Aussie market. It was also the last large sedan Holden would make for some time.
Chrysler Sigma.
“It’s a sensation” went the advertising for a car that was built by Chrysler Australia and was based on the same car made by Mitsubishi. Powered (stop snickering) b,y at the entry level, 1.6L carbied four cylinder that was good for 56 kilowatts and 117 torques, the GE series Sigma became a mainstay of the Aussie market for a few years and kept the Sigma name plate when Mitsubishi took over the Chrysler manufacturing. There was even a Sports pack for the 2.0L version, with striping, low fuel warning light, sports tiller, and steel belted radials.
Ford LTD 2.
Although a nameplate once familiar to Aussies, this was the American version and was, oddly, classified as an intermediate sized car. Given it was bigger than the German battleship Tirpitz and was powered by a strictly V8 engined lineup putting power down via a three speed auto, it’s hard to believe that a five point five metre machine could be considered an “intermediate” sized car. It was available in three trim levels including the top of the range Brougham, a name familiar to Australia Holden fans as the predecessor to the Statesman.
Volvo 262C.
The squared off, boxy, blocky Volvo designs of the 1970s gained some coolness with this car from Swedish manufacturer, Volvo. Built in Italy and powered by a 2.6 litre V6 engine, this two door beauty still looks as gorgeous as the day it first appeared in 1977. Italian design house Bertone was responsible for both the design and build, with the coupe’s roof ten centimetres lower than the donor car, the Volvo 260. Standard equipment included power windows and mirrors, central locking, full leather interior, power mirrors, cruise control, air conditioning, heated front seats, alloy wheels and electrically powered radio antenna.
Triumph TR7 Sprint.
British maker Triumph, along with MG, made some of the most memorable two door cars of the sixties and seventies but not always memorable for the right reasons. At least this one went some way towards a good purpose, being a limited run of 62 cars to homologate the Group 4 Triumph 7 rally car for the 1978 season. The engine was a two litre, 16 valve, single overhead camshaft type and bolted to a five speed manual. Peak power was 127 bhp, more than the same capacity slant four version found in the standard TR7.
Aston Martin V8 Vantage.
Broad shouldered, hairy chested, metaphorically wearing a thick gold chain, Aston Martin’s V8 Vantage packed a 5.3L V8 with 280 kilowatts which promised a top speed of 280 kilometres per hour. Sharing the basic engine package with the Lagonda at the time, the Vantage received re-rated camshafts, a higher compression ratio, bigger valves and carbies, all which lead to a 0-60 mph time of a still rapid 5.3 seconds, quicker than Ferrari’s Daytona.
So where ever you are you the galaxy as you celebrate forty hears of these cars and forty years of Star Wars, May The Force Be With You.
The Rarest Cars In The World.
There’s been millions upon millions of motor vehicles built over the last century or so. There’s the bulk volume cargo vehicles, the popular and long lasting nameplates and then there’s the hand built rarities. One could toss in a name like Bugatti, or muse upon the Aston Martins built for the 2015/2016 Bond film, Spectre. However it’s arguable that the rarest cars in the world, of which there are three examples, and may never be touched by human hands in the first half of the 21st century, are the Lunar Roving Vehicle or LRV examples, left near the landing sites for Apollos 15, 16 and 17.
The design for the LRV or “moon buggy” as they became popularly known, was part of the overall design brief for the Apollo missions as far back as the early 1960s. However, the idea for a manned vehicle that would traverse the moon had been discussed in the early to mid 1950s by people such as Werner von Braun.
In 1964 von Braun raised the idea again in an edition of “Popular Mechanics” and revealed that discussions between NASA’s Marshal Space Flight Centre, Boeing, General Motors and others. Design studies were put conducted under the watchful eyes of MSFC. In early planning, it was mooted that there would be two Saturn V rockets for the moon missions, one for the astronauts and one for the equipment. The American Congress squeezed NASA and, as a result, the funds for including two boosters were reduced to one, making a redesign of the Lunar Module assembly a priority if a LRV was to be included.
In the mid 1960s two conferences, the Summer Conference on Lunar Exploration and Science in 1965 and 1967, assessed the plans that NASA had for journeying to the moon and exploration around the landing sites. Further design studies and development resulted in NASA selecting a design in 1969 that would become the LRV. In a small piece of history, a request for proposals for supplying and building the LRV were released by MSFC. Boeing, Grumman, and others were eventually selected as component builders; Boeing, for example, would manage the project, the Defense research Lab section of General Motors would look after the driveline componentry and Boeing’s Seattle plant would manage the electronics.
The first budget cost for Boeing was nineteen million. NASA’s original estimate, however, was double that and called for a delivery date in 1971. As seemed normal for the time, cost overruns ended up being at the NASA end of the estimate and out of this came four rovers. Three would be used for Apollo 15, 16, and 17, with the fourth cannibalised for spare parts when the Apollo program was cancelled.
Static and development models were also created and built to assess the human interactive part, to test the propulsion and training models were built. None of these would make it to the moon. Barely two years after Armstrong and Aldrin first stepped on the moon, Apollo 15 used a LRV for the very first time.
Bearing in mind the cost per kilo to lift an item from the surface of the earth, the LRV’s weight of 210 kilos must make one of the most expensive vehicles per kilo to have been shipped to its final destination. However, this equals just 35 kilos of weight on the moon. Part of this of course can be attributed to the four independent electric motors that moved the LRV around, with a designed top speed of just 13 kmh. Astronaut Eugene Cernan, on the Apollo 17 mission, recorded a top speed of 18 kmh. 
Each wheel had a motor powered by the on board battery system, with a total rated out put of just 190 watts, or a quarter of a horsepower. The tires themselves were the work of genius: a wire mesh design combined with a set of titanium chevrons for the “tread”, with a footprint per tyre of nine inches on a 32 inch wheel. Steering was electrically powered as well, with motors front and rear.
It was a unique design situation to get the LRV on board; with a total length of ten feet and wheelbase of 7.5 feet, a fold was engineered in, allowing lesser overall space to be taken up aboard the lunar module. A system of ropes, pulleys, and tapes was employed enabling the two astronauts to lower the LRV from its bay, with the design automatically folding the vehicle out and locking itself into place.
The range of the vehicles was limited by an operational decision; should the LRV have broken down at any point, it would have to be in a distance where the astronauts could still have walked back to the lunar module with a margin of safety. Each LRV was built to seat two astronauts, plus carry equipment such as radio and radar, sampling equipment and tools, plus the all important tv cameras, which were later used to show the ascent of the final Apollo mission from the moon.
The second and third missions using the moon buggies saw range vary substantially from the first with Apollo 15. LRV 001 covered a total of 27.76 kilometres during a total on moon driven time of just over three hours and reached a maximum distance from the landing module of five kilometres. Apollo 16’s mission saw more time but less distance, with 3 hours 26 minutes for 26.55 kilometres. Apollo 17 upped the ante, with an extra hours worth of travel time and a whopping 35.9 kilometres driven and a maximum distance from the landing module of 7.6 kilometres.
All up, in a space of seventeen months, these craft were designed and engineered and built with a 100 percent non failure rate. Even with a wheel guard coming loose after Cernan bumped it during Apollo 17’s mission failed to cause any real issue, apart from the two occupants being covered in more dust. And with four being built, the fourth being cannibalised once the Apollo program at Apollo 18 was scrapped, the three survivors, located at the landing sites for Apollo 15, 16, and 17, must be, indeed, the rarest cars in the world. Only when mankind eventually colonises the moon will they then be touched again by human hands.
Heated Seats – An Everyday Luxury
Would you like to have a hot butt? No, this is not an ad for some fancy-pants workout programme or weight loss gadget. Instead it’s all about one of my favourite driver conveniences, heated seats.
Electrically heated seats were the brainchild of the designers at Saab – those Swedes certainly come up with some great practical features. This isn’t surprising, really. We all know how cold it can get up there in a country that lies partly inside the Arctic Circle. Saab, like the other Swedish giant, Volvo, know how to build cars that are toasty-warm and can cope with cold conditions (perhaps a little too much so – in a Saab I once had, the soft lining on the inside of the cabin roof came away because the adhesive melted in the warmth of a summer Down Under).
However, according to the Saab History site (a fun place to poke around if you, like me, are a fan of Swedish vehicles), these heated seats were designed with another purpose in mind. Instead, the aim of heated seats was to reduce backache and driver fatigue, rather than simply warming up after a brush with a Swedish winter. This does make a certain sort of sense. After all, there are other ways of ensuring that your lower half is warm enough, including a snuggly blanket tossed across your knees and wearing ski pants or long woollen underwear. On the other hand, given that it’s the extremities that get coldest first and driving in mittens or ski gloves is pretty tricky, if dealing with chilly conditions was the aim of the game, you’d think that heated steering wheels would have made it onto the scene first (the patent for the motorbiking equivalent, heated grips, was acquired by BMW in the early 1980s). And it’s certainly true that having something nice and warm on your lower back and around your hips eases the ache of long periods spent behind the wheel… which could easily be a topic for another post.
How do heated seats work their magic to give you that nice warm feeling? Basically, it uses the same principle as an electric blanket. This means that the seat contains a heating coil that is supplied with electricity from the car’s battery, and also contains a thermostat to make sure that the heating coil doesn’t behave like the other heating coils we’re all familiar with (ovens and bar heaters) and fry you. Switch the heated seats on and the electricity flows through the coil (which is a resistor, for all you more scientifically inclined folks), which heats up. When the thermostat detects that you’ve reached the right temperature, the electricity is cut until the temperature falls below a threshold.
If, however, you have seats that have a heating and cooling function (which you do find on some of the latest models), the technology is a little different. Here, the seat has air vents in it (not so big that they become uncomfortable, of course) and either hot air or cold air is piped around your nether end, similar to what happens with other parts of the air con or ventilation system.
One of the things that was mentioned in that old Saab press release was that the heating system was safe and wouldn’t cause electric shocks in the presence of moisture. This is a problem with electric blanket, after all, and is why I’m not alone in preferring a hot water bottle on chilly nights. Some commentators have sniggered at the suggestion that drivers or front passengers might be wetting their pants and thus need the protection. These commentators obviously have never spilt coffee in their laps or worn those raincoats that ride up and let your bum and thighs get wet. Or slipped and fallen in a puddle. Or, presumably, worn a wet swimming costume while driving… although if it’s warm enough to swim in a location that doesn’t allow you to get changed properly, you aren’t likely to be needing the services of a heated seat. Unless, of course, your back aches.
Now if only they could make every single seat in the home as well as in the car heated…
Level 2, 9 Help Street