Automobile Servicing: Dealership V Mobile.
Very few would disagree that the days of hauling out the toolbox on a Sunday morning to tune the Kingswood are long gone. With the advent of Electronic Fuel Injection or EFI, longer lasting oils, engine covers that look too tricky to remove, plus more specific guidelines from car makers, servicing a car at home has become something of the past.
Or has it?
Mobile servicing has become a huge business over the last couple of decades or so and it has provided some genuine benefits. To find out more, we spoke to David Endres from APR Mobile Servicing. He has over twenty years of experience in the automotive servicing field including fifteen as a mobile servicer.We started with what appears to be an obvious benefit: that one on one contact. Straight away there is that personal service, that personal touch, by having your car serviced at home or at work, says David. You get to meet the person that will be performing the service, and feedback is virtually instant is something needs to be discussed. David says it’s an instantly more usable system as any issues or changes that may have arisen can be discussed face to face and clarifications are conveyed in a far more understandable sense, rather than by a phone call, or worse, by email or text. Also the client can see for themselves what might be the problem, right on the spot.
This brought us to the convenience factor. It’s a big one, says David. “We come to you at a time that suits you, and with more people working from home, your life continues whilst we look after your car.” If a service is done at an office workplace, there is less downtime, says David, and this is one way to keep the boss on your side. Plus, it means there is little to no extra travel time required, such as if a dealership is some distance away from home or work.One unexpected benefit of a mobile service, says David, is for the elderly and infirm benefit plus stay at home parents. This absolutely minimises intrusions into their lives, and as David pointed out, imagine having to wrangle small children back and forth on public transport on a hot summer’s day. Trade services such as sparkies or plumbers gain the benefit of a mobile service, as their own light commercial vehicle can be looked after whilst they themselves are on the job. This applies to company “reps”, who can meet David at a specified location and time, leave him to service their vehicle and they continue their representative role.
Given the question of timeframe, David says he aims to have around two hours from start to finish. What this means for the work from home Mum, or the look after the grandkids grandparents, is downtime is as short as possible, rather than the traditional method of a dealership’s “drop off in the morning, pickup in the afternoon”. However, there is a benefit in the dealership approach. Should a part be required and it’s not immediately in stock at that dealership, a turnaround time to have a courier bring the part from a warehouse or another dealership can virtually ensure it’s done during the day and ready for a client to pickup at day’s end.
This, says David, is where a mobile service callout will require a re-booking whilst an ordered part is on its way. He’s at pains to caution that if the work required has the vehicle in a condition that it shouldn’t be driven, that the client is immediately fully briefed. he also highlights that a second visit to fit the required part is at no extra cost to the client. This took us to the cost factor. David believes that mobile servicers are very cost effective, as their only overheads are the costs of running the service vehicles, rather than paying for a building’s electrical costs, management costs, and the like. And, as a rule, the actual hourly rates are competitive, saving a client money.
The experience factor was a key point here. Acknowledging that everyone starts somewhere, David opines that having the experience to provide a mobile service provides a true peace of mind for a client, with the ability to deal with questions and any potential issues on the spot because of it. In a dealership situation, that experience starts with an apprentice, a position where the basics of servicing a vehicle, especially in a first service, leads to the experience required in providing a mobile service.
Inclusive of this point is the process of assisting a client to diagnose a problem if the booking isn’t for a straight service. By working one on one with the owner, and asking open ended questions, it minimises the time needed to diagnose and identify the problem. This includes possibly driving the vehicle before commencing any work. At a dealership, a similar process can be undertaken, and the benefit comes back to the timeframe and possibly having a required part in stock.
Location wise, a mobile service can cover a lot of ground, and it’s here that the benefit of being largely city wide in coverage helps. APR’s homebase in in Parramatta, west of the Sydney CBD, however the coverage is across most of the majority of the Sydney basin. The timeframe to work with is critical here, says David. With an average lead-in time of a week, this allows APR Mobile Services to arrange a schedule that suits the client first and reduces drastically unnecessary travel from the business end.
It also allows David to ensure that, where possible, the right parts to start with are available, and it also provides him with the opportunity to fit parts that aim for a longevity situation. By that, David says it brings to a client, the right parts to ensure that downtime is minimised but also that the gaps between visits for unnecessary work is reduced as much as possible.
Another benefit, says David, is purely personal. By being hands-on with a client’s car, a relationship is built, and a number of clients like to reward the efforts provided. Although dealership staff can be on the receiving end of a gift from a grateful client, it’s not as personal as dealing with someone one-on-one. There’s a more rewarding situation for many clients, especially for those that may have been under stress or are not automobile savvy, and they like to express their gratitude with a small gift personally. What this does for a mobile servicer is up the level of satisfaction for a job well done, something David at APR Mobile Services takes a lot of quiet pride in knowing has been provided.
David and APR in Sydney can be reached at 0410 323 856. Check your search engine for local mobile servicers.