Audi Unveils The e-Tron
Audi has unveiled the e-Tron in a webcast from California. Focusing on the design element, price, and the extensive charging network that Audi and its business partners have and will invest in, the e-Tron, Audi’s Tesla challenger, is available now to order online in the US. Audi have also partnered with global retail giant Amazon in what is currently a unique move, allowing one stop at home charging via the Amazon Alexa smart-home device.
An energy recuperation system is expected to harvest up to 90% of the battery’s usable capacity to power the vehicles twin electric engines. Quick charging for the 95 kW/h battery provides up to 150kW or 80% from empty in around thirty minutes. A zero to 60mph time of the 5.5 second mark has been quoted also. Driving range won’t be an issue although Audi didn’t confirm expected range. With a raft of charging stations available throughout the US on major roads, connecting and recharging from the west to east coast won’t be an issue. With the immediate competition offering figures between 240 to 295 miles of range, an extensive network will alleviate range anxiety.
The e-Tron is based on the Q series of AWD vehicles, features the signature Audi grille which will have a platinum hue to signify Audi’s electric intentions, and will start in the USD$74K range. It also means that visually they are immediately more relatable, in an electric car sense, to buyers familiar with the Audi styling. 
Interior styling should be “standard” Audi with the multi-media and virtual cockpit fitments. There will be a pair of large screens for the centre section of the dash, with a 10 inch and 8.6 inch screen for satnav/entertainment, and climate control usage. With the driver having the Virtual Cockpit it means most conventional tabs and buttons have been removed. Autonomous driving will be on board but to a level that still requires human input. A Comfort and Sport mode is programmed to have the semi-autonomous factor as well. A panoramic roof and four zone climate control are standard. The much talked about digital mirrors will come later.
Audi have provided the e-Tron with a signature look up front. Alongside the stylish grille are new four bar LED driving lights that blend well into the overall Audi styling. And the rear is standard Audi as well, with a clean and uncluttered design.
The entry level e-Tron will have twenty inch diameter wheels, a 360 degree camera, and a pounding B&O sound system. Vented and heated seats will be standard. Spend a little more and the Prestige at USD$81K offers a HUD or Head Up Display, massaging front seats, and dual pane acoustic (noise reduction) windows. Then there is the First Edition, a limited run numbers version. USD$86,700 has Daytona Grey paint, 21 inch wheels, and just 999 will be available in the US.
The car is due for deliveries in the US in the first quarter of 2019.
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